If you run a business, then it’s probably safe to say yes. In fact, you may require more than one business plan: one for raising capital and one for running your business. The former is a compact, easily digested strategic document that is designed to persuade potential investors to show interest in your business. The latter is a more detailed document serving as a day-to-day roadmap, detailing the tactics supporting your overall strategy. The former needs to be an attractive document that sells; the latter can be a collection of spreadsheets, lists, research summaries, and other documents stuffed in a binder that you refer to and update on a regular basis.

You’ve worked in your industries for years so we’re not going to pretend to know about your industry than you do. However, we take pride in our ability to learn the fundamentals of virtually any industry or technology quickly. Some of the markets we’ve worked with include retail, technology, manufacturing, healthcare, aviation, insurance, and professional services. Having said that, we believe that the value we bring to the table is not industry expertise — which you already possess in abundance — but rather an understanding of what grows businesses and what investors like to see in a potential opportunity.

The sooner the better. The ideal time to develop an Exit Strategy for your business is when you start or purchase a business. However, industry statistics indicate that 85% of all business owners do not have a defined exit strategy although, on average 75% of their net worth is tied up in their business.